Forage - B2B SaaS for D2C Brands

Forage provides a B2B SaaS product for direct-to-consumer (D2C) brands. Ali contributed as a Laravel + Inertia full-stack developer on the SaaS product across a repeat, multi-project relationship.

Forage (D2C SaaS)Full-Stack Developer2024 - 20251 min read

Forage - B2B SaaS for D2C Brands screenshot 11/2

Context

Forage is a B2B SaaS product that helps direct-to-consumer brands offer new experiences to their customers. I contributed as a Laravel and Inertia full-stack developer across a repeat, multi-project relationship.

The challenge

A live SaaS does not need a rewrite. It needs reliable feature delivery and communication that product and engineering can trust as the platform matures.

The approach

I worked inside the existing Laravel and Inertia stack rather than around it. Vue sat on the Inertia layer, MySQL underneath. The job was to ship features on a running product, keep the communication clear, and leave the codebase in a state the next project could pick up.

That kind of partnership is why the client kept coming back. The review called out clear communication and subject-matter expertise, which is the actual deliverable on a long SaaS engagement.

What shipped

  • Full-stack feature delivery on a live B2B SaaS
  • Laravel and Inertia application work
  • Continuity across a repeat, multi-project relationship

How it holds up

Repeat work is the metric that matters here. The product kept moving, and the client kept the same engineer on it.

Results

What this engagement left in production.

  • Full-stack feature delivery on a live B2B SaaS
  • Laravel + Inertia application work
  • Repeat, multi-project client relationship
  • “Clear communication and a subject-matter expert” - client review

More work

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